Refrash: Nafa x ghimli live client project

Type of Work: Experiential Design, Branding, Service Design

Duration: 2 months

Designers: Nicole Prasetia, Yang Yumin, Charlottee Yap Si Ting

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Project Overview: 

Refash is a live client project with the brief to explore post consumer recycling. The team was expected to explore consumer behavior on sustainability to find a balance between buying less and being influenced. 

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Our Teams response to this is to focus on secondhand clothing, specifically to elevate the reputation of buying secondhand by enhancing the way users donate their own clothing, therefore changing the perception of the secondhand clothes they purchase later on from the Ghimli brand.